Do It Again | Short Film of the Day

Spotlight February 12, 2023

Do It Again

By VERSUS with 7.2

music video · Short Films · english

A solitary figure stands in a vast empty space, as if painting a metaphor of entrapment within the confinements of her own mind. The visual soon gives way to the eponymous refrain of the song. She is no longer alone, but her companions simply serve as images of violence, force and aggression.

As the vocals echoing “do it again” are united with contrasting negative ideas, both in words and imagery, the song's core underpinnings come into existence.The overlap of desire and want, with their rejection and the pursuit of seeking freedom from them, is further conjured for the viewer and the listener.

The complementary elements of the audio as well as the visual progression ensure that the predominant motivations of the end result, performed most seamlessly by the powerhouse of talent A.Girl, are shared in a skilled, sophisticated manner. The song, and the emotions it harbours within, are capable of leaving a lasting, resounding effect on the audience, along with presenting a highly intimate, personal conflict of the protagonist.
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